The competition is fierce, how can online stores win? 5 ways to help you break through
Since the epidemic began last year, more people have invested in the e-commerce market, wanting to open online shops and be their own bosses. However, most Hong Kong people are savvy in technology and very budget-conscious. They will do a lot of preparation before shopping and search for relevant information and prices of items on the Internet. Therefore, the low price alone cannot make consumers pay the bill. It takes a lot of effort for an online store to break out from competitors. Refer to the following examples of successful online stores. In addition to knowing yourself and the enemy, you must also find your own uniqueness. Sexuality and continuous improvement of customer service can make customers become your loyal fans.
1. Know your competitiors
At present, there are many tools that can assist in the effective analysis of potential competitors such as Google and Ahrefs. You can use these analysis platforms to understand the mode of advertising on competitors as your reference. In addition, use the Google Keyword Planner tool to analyze your products, and you can see which keywords are more suitable for spending money to buy consumer clicks and keyword queries.
The paid Ahrefs is quite comprehensive and has good support for the Chinese. It can deeply analyze the search traffic of each keyword and the pages that the keyword may link to. After the analysis, you can understand what keywords you can use to promote yourself. The product.
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2. Find out your uniqueness
A good online store should have a unique theme. The shop owner is interested and can establish insightful and insightful roles as the entry point. In the past, sales mainly relied on advertising. Now consumers love experts, KOLs and themes, and you have to focus on products in established categories. , Integrate into life and role, can attract potential customers to click on the link to see the product introduction.
For example, unwire.hk is a well-known free life technology information website in Hong Kong. It mainly tracks and reports news on technology and life application topics, as well as electronic product testing and technology news. It has become a brand that consumers will think of when they want to understand technology products. At the same time, unwire.hk There is also an online shop selling technology products such as Bluetooth headsets, external charging, etc. It will also recommend some products every week with a small editor, and cooperate with social media articles to achieve the image of a technology expert and give consumers confidence to Buy its products.
3. Master consumer psychology for effective promotion
Your online store products can be divided into 3 types. The first is dominating products, which basically do not need to be promoted by many people. The second is products with high profits. The third is products with low profits but high volume. Of course, you will want to focus on promoting high-profit products, but low-profit products in online stores are the products you should promote. This can make it easy for consumers to place orders, especially new customers, who may pay the price. Start with lower products and test the services of your online store, so this is the way you can attract them to continue to help products, such as lightweight disinfectant, which is a necessity in the anti-epidemic period. Consumers are very expensive if the price is not high. Easy to click to buy.
In addition, you can also set up up-selling. When customers are ready to pay, products with low profit but high demand are shown as recommendations. At this time, customers can easily make a decision and have the opportunity to share the freight. .
